ABOUT US
A hoodie for YOU
About Us
The breakup go-to you didn’t know you needed.
It won’t text you at 2am. But it’ll show up when you need it.
Whether it’s fresh heartbreak or just one of those “what now?” days - this is the hoodie you grab when you’re done feeling like you lost something.
Ultra-soft, with reminders that you’re strong, loved, and beautiful.
Our Story
It started with my four daughters, their friends…and a whole lot of breakups.
There were tears. Hoodie returns and throw-outs.
Late-night talks. Days that just felt hard.
And then one day, one of my daughters said:
“I got rid of all the hoodies. I don’t have any left, and I feel sad.”
So I went out and bought her a new one.
The softest I could find. Baby pink and cozy.
It wasn’t his. It was hers.
That’s how Not His Hoodie was born.
For the ones still in it. For the ones slowly finding their way through. For the ones who care and want to do something to help.
For anyone who’s ever needed something soft when the world didn’t feel that way.
It’s more than a hoodie. It’s the hug that never leaves.
